About Us - History & Business Overview
Brief Company Profile
Reliance Broadcast Network Limited owns BIG FM,
India's largest radio network with 58 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country under. RBNL’s original content-led initiative, across platforms, has led to the successful delivery of the new brand messaging to a wider TG. With unique content expertise at one's disposal, it is imperative to have the brand and its various aspects known and leveraged to its utmost capability. RBNL’s focus on creating effective and unique ideas clearly reflects the brand ideology of standing out.
About BIG FM:
Started in 2006, BIG FM’ endeavor is to use the power of radio to not only entertain listeners but also positively influence their lives. With a mission of providing entertainment with a purpose, BIG FM has successfully created award-winning campaigns which are distinctive and innovative helping the brand create a niche for itself.
BIG FM, known for its timeless music has evolved with the changing times. The new tag line of ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. With the new positioning, BIG FM is playing a meaningful, relevant and compelling role in the lives of consumers. It will not just be about entertainment but a brand that has a purpose. BIG FM’s focus on creating effective and unique ideas clearly reflects the brand ideology of standing out.
BIG FM's original content-led initiative across platforms, has led to the successful delivery of the new brand messaging to a wider TG. With such unique content expertise at one's disposal, it is imperative to have the brand and its various aspects known and leveraged to its utmost capability. It is certain that with this strategy, the brand would be in the position to enhance the desired brand image by highlighting the core aspects relevant to the radio station’s TG and stakeholders in the most effective manner.
With its extensive reach, hyper-local content and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing favorite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets.
The network's occasion-based programming, CSR activities, and client integrated campaigns strongly reflects its Dhun Badalke toh Dekho ethos. The original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum & New York Festival.
| Format for Radio Station | |||
| Company Name | Reliance Broadcast Network Limited | ||
| Radio Station | City | Frequency | Date of Launch |
| Big FM | Agartala | 92.7 | 05-Jun-17 |
| Big FM | Agra | 92.7 | 12-Aug-07 |
| Radio One(95) | Ahemdabad | 95 | 27-Aug-07 |
| Big FM | Ahmednagar | 92.7 | 21-May-17 |
| Big FM | Aizwal | 92.7 | 05-Jun-17 |
| Big FM | Ajmer | 92.7 | 28-Aug-07 |
| Big FM | Aligarh | 92.7 | 14-Dec-06 |
| Big FM | Allahabad | 92.7 | 29-Oct-07 |
| Big FM | Amritsar | 92.7 | 01-Aug-07 |
| Big FM | Asansol | 92.7 | 09-Jul-07 |
| Big FM | Aurangabad | 92.7 | 21-May-17 |
| Big FM | Bangalore | 92.7 | 09-Oct-06 |
| Big FM | Bareily | 92.7 | 30-Mar-07 |
| Big FM | Bhopal | 92.7 | 20-May-07 |
| Big FM | Bhubaneswar | 92.7 | 14-Apr-07 |
| Big FM | Bikaner | 92.7 | 03-Jan-07 |
| Big FM | Chandigarh | 92.7 | 12-Feb-07 |
| Big FM | Chennai | 92.7 | 27-Sep-06 |
| Big FM | Delhi | 92.7 | 24-Sep-06 |
| Big FM | Gorakhpur | 92.7 | 26-May-17 |
| Big FM | Guwahati | 92.7 | 14-Apr-07 |
| Big FM | Gwalior | 92.7 | 05-Aug-07 |
| Big FM | Hissar | 92.7 | 02-Mar-07 |
| Big FM | Hyderabad | 92.7 | 25-Sep-06 |
| Big FM | Indore | 92.7 | 03-Aug-07 |
| Big FM | Itanagar | 92.7 | 05-Jun-17 |
| Big FM | Jallandhar | 92.7 | 14-Apr-07 |
| Big FM | Jammu | 92.7 | 12-Dec-06 |
| Big FM | Jamshedpur | 92.7 | 07-Nov-07 |
| Big FM | Jhansi | 92.7 | 15-Jan-07 |
| Big FM | Jodhpur | 92.7 | 14-Dec-07 |
| Big FM | Kanpur | 92.7 | 16-Jun-07 |
| Big FM | Kolhapur | 92.7 | 30-Mar-17 |
| Big FM | Kolkata | 92.7 | 21-Oct-06 |
| Big FM | Kota | 92.7 | 21-Jan-08 |
| Big FM | Lucknow | 94.3 | 26-May-17 |
| Big FM | Mangalore | 92.7 | 23-Nov-07 |
| Big FM | Mumbai | 92.7 | 14-Nov-06 |
| Big FM | Muzzaffarpur | 92.7 | 26-May-17 |
| Big FM | Mysore | 92.7 | 14-Oct-07 |
| Big FM | Nagpur | 92.7 | 30-Mar-17 |
| Big FM | Panaji (Goa) | 92.7 | 22-May-07 |
| Big FM | Patiala | 92.7 | 01-Aug-07 |
| Big FM | Patna | 95 | 26-May-17 |
| Big FM | Pondichery | 92.7 | 03-Dec-07 |
| Big FM | Pune | 95 | 21-May-17 |
| Big FM | Rajkot | 92.7 | 13-Jun-07 |
| Big FM | Ranchi | 92.7 | 24-Oct-07 |
| Big FM | Rourkela | 92.7 | 06-Jan-08 |
| Big FM | Shillong | 98.3 | 05-Jun-17 |
| Big FM | Shimla | 95 | 30-Jun-09 |
| Big FM | Sholapur | 92.7 | 08-Nov-07 |
| Big FM | Srinagar | 92.7 | 19-Dec-06 |
| Big FM | Surat | 92.7 | 20-Aug-07 |
| Big FM | Tirupati | 92.7 | 01-Aug-07 |
| Big FM | Trivandrum | 92.7 | 28-Jan-08 |
| Big FM | Udaipur | 92.7 | 01-Aug-07 |
| Big FM | Vadodara | 92.7 | 05-Jun-07 |
| Big FM | Varanasi | 95 | 26-May-17 |