Business Overview

BIG FM, one of India's largest radio networks with 58 stations, reaches 1.9K towns and 1.2 Lacs villages and over 34 Crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM plays a meaningful, relevant and compelling role in the lives of consumers. It is not just about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand plays the role of a ‘thought inspirer’ and an agent of positive change in society. The tag line - ‘Dhun Badal KeToh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’.

Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network's occasion-based programming, CSR Activities and client integrated campaigns strongly reflects its Dhun Badal KeToh Dekho ethos. The original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum & New York Festival.

BIG MAGIC, India’s Humour Destination goes with the tagline Chatpata Har Pal –promising viewers across age groups, an enjoyable and engaging experience with the Channel. Having built strong brand equity as a comedy channel, the programming mix includes light relationship dramas, rom-coms, side-splitting sitcoms, blockbuster movies and more recently a unique historical comedy.

BIG MAGIC is a national channel available across all major distribution platforms, including DD Direct +, allowing for deeper market penetration and audience reach. It is available amongst the top 20 Channels across all platforms. With added support of the Reliance Broadcast Network entities comprising 92.7 BIG FM, BIG MAGIC Bihar & Jharkhand, BIG Thrill and BIG Productions, brands are assured BIG exposure with BIG MAGIC.

BIG Thrill, is positioned as a male entertainment channel targeted at audiences between 15-44 years of age. Following its launch in Uttar Pradesh, the channel made its entry into the metropolitan cities of Mumbai, Delhi, Kolkata and thereafter was made available nationally. The channel is also available on OTT platforms like Ditto TV, Apalya TV and Zenga TV.

The content for BIG Thrill has been acquired from some of the most reputed production houses across the globe, including Fremantle Media & Endemol etc., along with a library of international action films. Key shows, which will feature on the channel, are Fear Factor, Cobra 11, Criss Angel among others.

This vertical is RBN's television content production division, catering to the diverse content needs of the entire Indian Television landscape, spanning fiction to non-fiction to reality, with presence in both regional and national markets. Its strength lies in creating concepts basis an understanding of the broadcaster’s needs as well as a clear focus on the Indian viewer's sensibilities, preferences and insights.

Backed by world-class production resources, BIG Productions has created over 700 hours of television programming in a short span of time. BIG Productions has produced shows for National TV like 'Sa Re Ga Ma Lil Champs' for Zee TV, 'Badmash Company' for Colors, 'Comedy Ka Maha Muqabala' for Star Plus and many more. BIG Productions has produced shows for Regional channels like Star Pravah, ETV Gujarati, ETV Marathi, Maa TV and more. With a presence in eight different languages, BIG Production is constantly tapping new markets, and has set up special regional cells in different parts of the country to focus on locally relevant content.

RBN's NETWORK STRENGTH: